Selling Your Home: The 3 P’s

Home ready to sell_3 PsThere are 3 key tips to getting your home ready to sell: Price, Presentation and Photos.

1) Price. Studies show that properly pricing your home at the beginning results in a higher sale price. Of course, you want to get the highest possible price for your property. But overshooting can have its consequences. If you price your home too high, you may find yourself having to come down on the price – missing potential buyers in the process. Ask your real estate agent to prepare a market analysis of comparable homes that have recently sold or are currently listed for sale in your neighborhood. Once you have this analysis, compare your home to these properties. You should look at size of home, number of rooms, additional amenities and sale price. Based on this comparison, set your home’s price higher or lower accordingly.

2) Presentation. A well-staged home will sell quicker and at a higher price than one put on the market with no thought about how it presents to a potential buyer. First impressions are critical. Clean and de-clutter. Pay particular attention to kitchens and bathrooms. Remove excess furniture, empty closets, clean the garage and basement. Add fresh paint to the entrance way and other high traffic areas, wash windows as well as professionally clean carpets. It is also recommended that you remove your personal photos and décor, pack away jewelry and other valuables and empty trash containers. Do not leave mail or personal correspondence around, throw out old newspapers and magazines, and remove prescription drugs from medicine cabinets. Outside, keep the lawns mowed and hedges trimmed, sweep walkways and touch up any cracked paint spots.  If you have any cracked or broken stairs or railings, it is recommended that you repair those as well.   The neater and cleaner your home, the better your house will look to a potential buyer.

3) Photos. Most potential home buyers start their home shopping online. Posting professional photos of your home is a great way to make a good first impression and generate interest and foot traffic. Spend time with your real estate agent staging rooms and getting some good photos. Examine the photos critically and re-take poorly angled or lit photos until you get the perfect look. Buyers use the internet to bookmark homes they want to see and eliminate those they do not. Don’t let poor photos of your home provide potential buyers the chance to move on to the next property. Well taken photos are the best way to get potential buyers into your home.

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