Should I have an “Open House”?

Before the rise of the Internet, hosting an Open House was one of the primary ways sellers presented their home to the public. An Open House was a great vehicle for showcasing a home with a minimum of inconvenience to a wide range of potential buyers.
Looking for a new home has now largely been taken over by the Internet. Today, most homebuyers start their search online. They don’t have to wait for an Open House to see a property. Buyers can now click through pictures of dozens of homes in a very short amount of time without ever leaving the comfort of their own home. They can quickly reject homes they don’t like and bookmark favorites they want to see in person.
This doesn’t mean the Open House has gone the way of the dinosaur. In some markets, or for an unusual property, an Open House might still be a good way to attract potential buyers and increase interest. Ask your real estate agent whether an Open House might be appropriate for your home.
In general, however, if you are trying to sell your home, “staging” your home (making it as visually appealing as possible) and investing in some professional pictures to post on online real estate listings is going to be the best way to market your home. So before hosting an Open House, first make sure your home is featured on a wide number of real estate websites with pictures that make it look appealing to potential buyers.

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